When the subject matter sells itself…
- Date – 25th January 2019
- Brand – Glastonbury
An explanation
When you find yourself bombarded by emails, sometimes it is easy to miss good/bad emails. It strikes me as amusing then when you receive an enticing email with such a strong selling point, but which really doesn’t deserve the time it receives.
The case in point here is this email selling the chance to perform at the Glastonbury Festival.
Glastonbury sells itself. It is arguably the most famous music festival in the world. It dominates BBC coverage for 5 days a year. It attracts musicians, celebrities and the public alike. It can make careers. It can resurrect careers. It can (occasionally) destroy them. The opportunity to perform is one no musician wants to miss.
As such, it feels like such a shame that See Tickets send out such dark, gloomy, long-winded emails. Dark backgrounds are bad for the eyes, difficult to read and look horrendous on mobiles. Add 5 paragraphs of long winded white text and you have an email which is a challenge to read.
Yet despite these flaws, this email will get some great KPI stats just because of what it offers. Just think what could be achieved if a decent designer and a more succinct copy-writer were able to build this. Such a shame, but ultimately the subject does indeed sells itself.
- Subject Line – Your chance to perform at Glastonbury 2019!
- From – Glastonbury Festival <glastonburyfestival@email.seetickets.com>
A little obsessed with emails... 