When someone knows their competition…

• Date – 22nd September 2020
• Brand – Mindful Chef

An explanation

It’s been a while. I’ve been saving emails during Covid-19 Lockdown, but never got chance to upload them. I love this one from Mindful Chef though, so had to post it.

For me, aside from the glorious, simple layout I love the slightly arrogant approach. Mindful Chef know they’re the best for the explained reasons and they’re happy to shout about it.

Looking at the general email style, the palet is simple and easy on the eye, with a lovely shade of purple. The footer too, there’s not a lot too it, but it just gives a simple, soft feel.

It could be argued that the table and the 4 step box are possibly overkill, but personally I think they both add to the email and can be justified. The centralised font is restricted to a few lines, so that works too.

In summary, it looks good and it does it’s job. Nothing else needs to be said.

• Subject Line – Have you ever compared us to our competitors?
• Snippet – Summary table inside! [Green tick emoji]
• From – Mindful Chef <hello@mindfulchef.com>