Monthly Archives: February 2019

When you should test on Android…

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When you should test on Android…

  • Date – 8th February 2019
  • Brand – Bgo

An explanation

Bgo love a full image email. One with minimal text and one which supposedly looks good on mobile.

So there’s an irony that as a brand, they never fully test these things.

A case in point is their latest “Bgo Big One” email which once again renders incorrectly.

The annoyance is that this should be a relatively easy fix. Whilst I’m not an HTML expert, I’m confident that changing the dimensions of the image from a fixed dimension to a percentage based one should have the desired effect.

This assumes they’ve properly tested the email though, and recent history suggests otherwise…

Desktop

Mobile (Android – Huawei)

 

The clever, contemporary cross-sell…

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The clever, contemporary cross-sell…

  • Date – 7th February 2019
  • Brand – Racing Post (with special mention to Genting Bet – see below)

An explanation

British Horse Racing has been suspended due to an outbreak of Equine Flu (Horse Flu). This happens every now and again, but for obvious reasons needs to be contained. It also has a massive impact on the sports-betting industry.

So what’s the solution?

  1. Cross-sell to foreign events
  2. Cross-sell to virtual

The first out of the stalls today was the Racing Post who provided the below email offering updated news, whilst simultaneously plugging the racing in Thurles (location: Tipperary, Ireland), Meydan (Dubai) and the Greyhounds via the app.

A clear, detailed email, the Racing Post have managed to taken a potential damaging day, and with a bit of creativity, have created a lovely piece of cross-sell. The question is, will they be the first past the post at the end of the day. I’d predict a win by a nose.

  • Subject Line – Breaking News: All you need know about the equine flu
  • From – Racing Post <email@racingpost-email.com>

Special Mention – Genting Bet

As an additional note for today, whilst not an email, I thought it apt to give special mention to the quick thinking of Genting Bet regarding today.

Even beating the Racing Post out the door with their SMS, the push to Virtual Horses by this brand is impressive. Succinct and clear copy, it almost makes me want to try a gambling experience I am personally sceptical of.

Copy – Equine Flu won’t stop our virtual horse racing. Giddy up with GentingBet, & place your bets today >> bit.ly/2Gj8Syz Txt NONE to 60300