Daily Archives: December 18, 2018

A Broken Template…

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A Broken Template…

  • Date – 18th December 2018
  • Brand – MarathonBet

An explanation

It’s easy to praise emails, but sometimes it is also important to highlight when one could be done better. If there’s something which didn’t work, or there’s a silly error, or if it just looks horrible.

Ultimately, nobody is perfect. If you’ve worked in CRM, you’ve made mistakes. It’s easy to do. An error in personalisation, a bit of broken code, it happens to us all.

However the key is to catch the errors and to fix them.

The below email from MarathonBet is the latest one of many to use a template with what appears to be a broken header. Either that or the Designers have created a responsive template which deliberately has a full page header across it. Either way, it just looks wrong.

  • Subject Line – *Name*, you could win Hibernian prizes and Free Bets this Christmas
  • From – Marathonbet <noreply@email.marathonbet.co.uk>

 

The simple Gambling approach…

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The simple Gambling approach…

  • Date – 18th December 2018
  • Brand – LeoVegas

An explanation

I enjoy a good punt. It all goes back to when I was a child and the family used to have a friendly sweepstake on sporting events. Nowadays I’m registered to multiple sites and enjoy receiving a huge number of emails a day from different sites.

As such, a lot of these will feature on this site. I’m not encouraging gambling, just like I’m going to try to avoid promoting certain brands. This site is purely to give a shout out to emails I love, whatever the reason.

So what’s so special about this LeoVegas email?

Well, take your pick. Whether it is the simplicity, the multiple calls to action, the design. This wonderful responsive email screams “play this game”. Like Paddy Power (who will feature on a number of occasions in the future), this email provides quick options with minimal copy, and is directly targeted at a segmented section of the database.

Like most emails I receive, I’d be intrigued to see the click through and heatmap results for this email.

  • Subject Line – What’s trending at LeoVegas this December
  • From – LeoVegas <noreply@leovegas.com>