The email which made me fall in love with emails…

• Date – 17th December 2015
• Brand – Odeon

An explanation

In December 2015, Stars Wars VII was released to mass acclaim. A return to an universe far, far away, the film reunited children (young and old) with Luke Skywalker, Han Solo and the rest of the original cast.

The movie was coming soon… Expectations were high. Then Odeon turned it up a notch. With a now defunct countdown timer, familiar colours and fonts, they caught that mood wonderfully. If memory serves, there was even a scrolling graphic!

This, along with the interactive follow up emails (a slider featuring different characters… class) caught the mood and stuck with me.

These emails now look a bit dated and I’ve (to my lasting despair) lost the countdown timer, but their impact stuck with me to this day.

Here’s just one of them…

• Subject Line – ****, the force has awoken!
• From – A Galaxy Far, Far Away <odeon@email.odeon.co.uk>