Monthly Archives: December 2018

A Broken Template…

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A Broken Template…

  • Date – 18th December 2018
  • Brand – MarathonBet

An explanation

It’s easy to praise emails, but sometimes it is also important to highlight when one could be done better. If there’s something which didn’t work, or there’s a silly error, or if it just looks horrible.

Ultimately, nobody is perfect. If you’ve worked in CRM, you’ve made mistakes. It’s easy to do. An error in personalisation, a bit of broken code, it happens to us all.

However the key is to catch the errors and to fix them.

The below email from MarathonBet is the latest one of many to use a template with what appears to be a broken header. Either that or the Designers have created a responsive template which deliberately has a full page header across it. Either way, it just looks wrong.

  • Subject Line – *Name*, you could win Hibernian prizes and Free Bets this Christmas
  • From – Marathonbet <noreply@email.marathonbet.co.uk>

 

The simple Gambling approach…

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The simple Gambling approach…

  • Date – 18th December 2018
  • Brand – LeoVegas

An explanation

I enjoy a good punt. It all goes back to when I was a child and the family used to have a friendly sweepstake on sporting events. Nowadays I’m registered to multiple sites and enjoy receiving a huge number of emails a day from different sites.

As such, a lot of these will feature on this site. I’m not encouraging gambling, just like I’m going to try to avoid promoting certain brands. This site is purely to give a shout out to emails I love, whatever the reason.

So what’s so special about this LeoVegas email?

Well, take your pick. Whether it is the simplicity, the multiple calls to action, the design. This wonderful responsive email screams “play this game”. Like Paddy Power (who will feature on a number of occasions in the future), this email provides quick options with minimal copy, and is directly targeted at a segmented section of the database.

Like most emails I receive, I’d be intrigued to see the click through and heatmap results for this email.

  • Subject Line – What’s trending at LeoVegas this December
  • From – LeoVegas <noreply@leovegas.com>

That first one…

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The email which made me fall in love with emails…

  • Date – 17th December 2015
  • Brand – Odeon

An explanation

In December 2015, Stars Wars VII was released to mass acclaim. A return to an universe far, far away, the film reunited children (young and old) with Luke Skywalker, Han Solo and the rest of the original cast.

The movie was coming soon… Expectations were high. Then Odeon turned it up a notch. With a now defunct countdown timer, familiar colours and fonts, they caught that mood wonderfully. If memory serves, there was even a scrolling graphic!

This, along with the interactive follow up emails (a slider featuring different characters… class) caught the mood and stuck with me.

These emails now look a bit dated and I’ve (to my lasting despair) lost the countdown timer, but their impact stuck with me to this day.

Here’s just one of them…

  • Subject Line – ****, the force has awoken!
  • From – A Galaxy Far, Far Away <odeon@email.odeon.co.uk>